Facebook Marketing for Business

With Facebook achieving 800 million active users throughout 2011, it’s unsurprising that most large business have tapped into the marketing potential here. If you are still undecided whether to include Facebook e-Commerce within your marketing strategies, then let’s discuss some figures:  The fastest growing demographic continues to be 55+

1.   65% of Facebook users are 25 and older

2.   40% of Facebook users are over 35

3.   The fastest growing demographic continues to be 55+

The primary reason for Facebook’s growth is still the social networking element of the site, with the 40 – 60 age group numbers increasing dramatically. Facebook’s appeal is wide reaching, through all age groups, attracted by its relative ease of use, as well as the range of fun and engaging features which allow users to communicate with family and friends. When you consider how much information is quickly passed around Facebook and a daily basis, you should gain some understanding of the importance of including it within your online marketing campaign. This, together with their rapidly growing social commerce platforms demonstrates how dedicated Facebook are to making their already phenomenally successful platform, a workable solution for business.

What’s more?

 

• Online commerce specialists are predicting £32 billion worth of purchases, internationally, through Facebook social commerce by 2015. The current spend amount through Facebook stands at £6 billion worth of transactions, which seems some way off from £32 billion, unless you consider the spending and development trends. With the prediction that we are likely to see an increase in the number of features specifically aimed at business needs - such as developed Facebook e-Commerce features - on top of the already thriving Fan Page Commerce offerings, it is inevitable that spend too will increase.
• The Facebook platform offers you the otherwise unobtainable opportunity to interact and communicate directly with existing and potential customers, in a manner unlike any marketing technique you have ever used before.  You can share videos, pictures, link to your website – all effective ways to get old and new customers to get talking about your business. Any posts about your company will then be shared virally with a user’s entire network – incentivising new prospects and old, lapsed accounts.
• Facebook has an Alexa rating of 7 and so helps to improve your online search rankings, and therefore the possibility of your business being found by potential new customers.
• Less intimidating and complicated than other web applications, Facebook allows you to ‘chat’ with a customer via their Facebook Inbox or their instant messaging service, rather than having to send lengthy emails back and forth.
• Facebook steers away from the technical-speak that many other web applications use and ensure that they employ a user-friendly approach, no matter which language you speak.

Can your business afford not to tap into this market? LikeIt are Facebook marketing and e-Commerce specialists who can make the building of your business Facebook Fan Page an easy an effective process.

Register today for your FREE 7 Day Trial and start promoting your business on Facebook.