Driving Engagement On Your Facebook Page- What Should You Be Posting?

Facebook Studio have done some evaluation of pages and posts and found key insights into driving customer engagement. What does this mean for you?

They looked at a sample of 23 brands across six industries. Here’s the advice:
 

First – ask yourself what engagement means for your brand, and then decide what you should be posting.

1.  Increasing shares of your page content

•    Posting on topics relating to your brand

EG Art Division, a web design, seo and social media agency, posted about Google Webmaster changes:

•    Using photos and videos- always popular- you could use the Gallery app from LikeIt Pages to showcase yours – Start your 7 day free trial today

2.   Increasing likes on your page

•    Posting on topics relating to your brand

•    Posting a clear call to action- EG Click here, Read our blog, Sign up or whatever you’d like to happen.  Here, LikeIt Pages would like you to read our brilliant blog!

3.    Increasing your page comments

•    Posting on topics relating to your brand

•    Asking questions in the post: EG creating a survey. This encourages your visitors to express themselves and it’s nice and quick.

OK- Maybe you’d like to achieve likes, comments and shares- You need to mix and match the posts to see what happens on the page. Keep posting regularly and let us know the results!