What does the Offers App do? / Do I need the Offers App? / What can the Offers App do for my business?
You’re probably sat there thinking “how is Facebook meant to increase sales”. Whether you’re a regular ‘Facebooker’ or complete novice, this article will give you the knowledge you need to get the best from your Facebook Page through the use of the Offers App.
How does it work for business?
So you’re still unsure of how Facebook ’Likes’ can be transformed into sales? The first step is simple; keep your message clear and easy to digest so you attract people that are interested in what you have to offer.
Once you have enticed people to your page, tell them why your products or services are the best for their needs. A great method and deal maker is to set up a means of exchange, for example ‘10% off if you like our page’. It is a very similar approach to that they use in supermarkets, if people think they are getting an offer they are most likely to be swayed and look at what else you have to offer.
What’s the difference between the Offers App and the Coupon App?
You may be wondering what is it that makes these so different and it’s very simple. The Offers App is directed mostly at promotions and online transactions; although the Coupon App can be used in a similar way, it is focused on being printable and taken in to claim.
How to get the best from my Offers App?
The most effective way to use the Offers App is to make it primarily image based. This may sound a little intimidating, but don’t be worried. We know not everyone has access to in-house designers, so here is an example to show just how simple it can be.
To create your artwork it’s best to use programs like Photoshop or its free equivalent Gimp. Create a new file to the dimensions of 500px height and 810px width (for a full width image) although the height is flexible to requirements. The most effective method is to use a good quality image (we recommend stock photos, if you take your own make sure they are high quality) and then merge text (call to action) onto it. This is how we did it.
In this example their aim is to increase their database and in exchange provide beneficial knowledge. They have used an image that their clients or potential clients can relate to and a short message selling what you have to offer.
You want results but don’t want to wait?
Just to make it clear, results do take time but if you want to enhance the effectiveness of your campaign you could introduce Facebook ads. The most important this when setting this up is to have a clear idea of who your target audience are, have a realistic budget and know exactly what you are looking to achieve. To keep it simple you can rework the artwork used on your offer app into the necessary size, the main thing is to direct the traffic from your ad to your offer app, giving potential clients a reason to convert.
With this knowledge you should now be ready to start your campaign, just keep in mind the three most important points. TARGET your audience, CLEAR message, TEMPT through the use of deals.