Archive for October 2011
What does the Social Consumer look like?
Introducing.... the Social Consumer, who uses Facebook to interact with brands, likes products on Facebook, writes online posts about products/ brands, and writes product reviews online.
This infographic takes a closer look at the factors that influence purchases, including channels such as Facebook, Youtube and Review Sites.
New Tools For Brand Pages
Facebook launches new tools for Brand Pages: a new, more social ad unit & "talking about this" metric set.
The History Of Advertising on Facebook
As Facebook has grown from a collegiate social network to a site that gets action from 7.3% of the world’s population, it has also evolved into a marketing tool. One report estimated that advertisers will spend $4 billion on Facebook advertising this year.
