Archive for October 2011
Introducing.... the Social Consumer, who uses Facebook to interact with brands, likes products on Facebook, writes online posts about products/ brands, and writes product reviews online.
This infographic takes a closer look at the factors that influence purchases, including channels such as Facebook, Youtube and Review Sites.
Facebook launches new tools for Brand Pages: a new, more social ad unit & "talking about this" metric set.
As Facebook has grown from a collegiate social network to a site that gets action from 7.3% of the world’s population, it has also evolved into a marketing tool. One report estimated that advertisers will spend $4 billion on Facebook advertising this year.