Like It Pages Blog posts

Top tips for Facebook marketing

Tue, 26 Mar 2013 09:30:00 +0000

Client: “Hello, please would you help us with our Facebook campaign?”

Me: “Yes, of course. What are you trying to do?”

Client: “We want to launch our product in Australia and grow our page ‘likes’.”

Me: “OK, then we’ll do a targeted ad that appears only on the profiles of people interested in your product and based in Australia, that drives them to your page, with an app that takes them to a special landing page.”

Client: “Wow, is that really possible?”

Me: “Yes.”

That really happened, and my client’s page ‘likes’ doubled as a result of the campaign.

You can work through the Facebook advertising wizard yourself and play with the demographics to see how many Facebook users are a good fit with your brand. You can choose whether your ad links to a page on your website or to your Facebook page. Facebook will suggest an ad, but you can edit the headline, copy and image as you please. Note that the headline Must Start With initial Capitals or Facebook will reject it (and might not tell you why). As with any ad, it’s wise to include a call to action in your Facebook ad copy. That is, you should state clearly what you want people to do. Oddly, they are then more likely to do it.

You can choose whether to pay for impressions (that is, whenever Facebook shows the ad to anyone – I don’t recommend this option) or pay for clicks (that is, whenever someone clicks your ad – I do recommend this). Note that you can set the budget per day or ‘lifetime’. Here’s a thought: If no-one clicks it costs you nothing, yet your ad may have been seen by a number of your target market anyway (good for a brand awareness campaign, maybe?). With the Facebook ‘ad manager’, you get access to stats about how many times your ad is viewed and how many clicks it got, and you can pause your ad at any time.

Whether or not you do this, you might see an ad in the right hand margin that says ‘YourName likes this page’ even if you haven’t clicked ‘like’. Do not be perturbed. Facebook does this as a preview to encourage you to take an ad.

My client added an ‘app’ to make a special landing page for the Australians. That way, when they clicked through to his page from the ad they could see there was something there for them.

You too can customise the apps that appear at the top of your page. Facebook has announced a redesign, coming soon, but you can currently have up to 12 apps. Note that the first will always be photos whether you like it or not - because Facebook has decreed it to be so (you may have noticed how timeline prioritises images and video, as does the Internet generally these days). The next three apps are the most important, because all the others are ‘hidden’ and can only be accessed when someone clicks the down-pointing arrow. Let’s face it, few people are going to do that.

If you’re a page admin, you can click the down arrow and then the edit pencil on any app to change the graphic and the text. I recommend you include a call to action in one or the other, for example, Click to enter, View our tweets, Join our mailing list (or whatever).

Like any marketing, Facebook marketing comes down to having clear objectives, and then working out the best way to achieve them. And, if you do it right, your Facebook marketing will surely work.

This week's guest blogger Jackie Barrie writes without waffle for websites, blogs, newsletters, brochures, leaflets and speeches, in fact, anything to help your company make more money. She is the author of ‘The Little Fish Guide to DIY Marketing’, and ‘The Little Fish Guide to Networking’ and ‘The Little Fish Guide to Writing Your own Website’.

Find out more at http://www.comms-plus.co.uk

Weekly Top 5 Facebook Stories - Like It Roundup

Tue, 19 Mar 2013 11:11:00 +0000

It's that time of the week again - we're here with your regular Facebook update of news and tips to get you ahead of the game with your marketing strategy. This week we've picked the best of the bunch from a range of strong online sources, a mixture of tech, social and fun.

Update your cover photos with a simple tap!

Users can now update their cover photos at the touch of a button, as Facebook releases version 5.6 of its iOS app for iPhone users. It’s all part of ongoing improvements in a bid to make the user experience more convenient. The update also promises to simplify group messaging making it easier to find group conversations...READ MORE

Big Brother is watching us?

Scary stuff. Cambridge experts claim that surprisingly accurate estimates can be made about peoples’ race, age, IQ, sexuality, personality, and political views from analysing their Facebook Likes alone. Are we all set to become slaves to advertising or will this, as some claim, make the world a more convenient place?...READ MORE

Facebook's good for your mental health!

Hooray! A survey has found Facebook is a mood-booster! Apparently some three-quarters of users look at their own pictures when they’re feeling down to make them feel more upbeat about their lives. Just goes to show that powerful, positive content can make all the difference to your Facebook engagement strategy...READ MORE

Teens could yet be wooed by Facebook

Teens may be fickle but it seems that all may not be lost when it comes to building Facebook brand loyalty. Their attention might be temporarily turned by services such as Snapchat, but if the social network keeps on top of real-time communication improvements it could build a loyal following by the time they enter the workplace...READ MORE

College grad aims to meet ALL his Facebook friends (yes, that's all 788 of them!)

Ever wondered who all your faceless (no pun intended) friends are on Facebook? Well, a college graduate in the US decided to find out and is set to meet all 788 of his Facebook friends face to face...READ MORE

Image courtesy of www.freedigitalphotos.net

Weekly Top 5 Facebook Stories - Like It Roundup

Fri, 15 Mar 2013 15:29:00 +0000

As another week comes to an end Facebook continue to announce new features and refinements. Find all the latest news to keep you up-to-date and on the cutting-edge so your marketing campaign will be one step ahead of the game.

1. Hashtags coming to Facebook?

We’ve probably all seen people and brands using hashtags on Facebook. Unlike Twitter hashtags they seem to have no function other than to annoy Facebook purists. That looks set to change. Could we start seeing more social cross over in the future? Read more...

2. How Did Users Influence Facebook News Feed Redesign?

With Facebook set to overhaul our News Feeds did you consider if this was part of a money making scheme or a user influenced step forward? Either way we’re excited for the changes. See how users shaped the upcoming changes. Read more...

3. New Admin Panel

More changes are on their way for page admins as an updated Admin Panel appears to be on the way. The new Admin Panel appears to display reach and be separating promoted from organic. Read more...

4. New Timeline Design Showcases App Powered Self-Expression

Having seen all the changes Facebook are rolling out we think that things are going to get not only more visually impressive but also more fun and expressive. Take a look for yourselves. Read more...

5. Will Facebook Be Broadcasting The Weather For Marketers?

Could be. With some brands benefiting from tailoring their content around the weather for improved engagement and sales Facebook could soon be providing forecasts giving brands a heads up. Read more...

Weekly Top 5 Facebook Stories - Like It Roundup

Fri, 08 Mar 2013 15:38:00 +0000

It’s been a big week in the Facebook camp as Mark Zuckberg introduced a brand new News Feed design which has some grand ideas. This is the latest major change to Facebook and like all those before it will most likely cause users to endlessly complain and call for things to “go back to how things were” etc... for a few months anyway. Oh well, that’s progress.

Facebook Redesigns News Feed

Facebook introduced a brand new News Feed which aims to give users a range of options on what they see and clean up the clutter. Find out all about these exciting changes and get ready for the next big Facebook shake up. Read more...

How Facebook’s new News Feed Will Affect Your Ads

Facebook’s new News Feed design will affect how your ads are delivered and displayed. Avoid playing catch up and get all the info you need to make the most of the changes. Read more...

Get The New Facebook News Feed ASAP!!

You’ve seen the entire hubbub about Facebook’s awesome new News Feed redesign and now you want it. Simply click here --> www.facebook.com/about/newsfeed and click to “Join The Waiting List”. Who knows when the change will take effect, just know you’ll get it at sooner rather than later.

New About Pages

In the spirit of all things new, Facebook are also rolling out a new About Page design. It appears that Facebook has its sights on creating a visually richer experience for its users. Take a peek for yourselves. Read more...

You’re Annoying Everyone On Social Media

At this point you probably want to see something that isn’t related to Facebook’s new News Feed. Well here is a brilliant post about how you are annoying everyone through your social media accounts. Read more...

Weekly Top 5 Facebook Stories - Like It Roundup

Fri, 01 Mar 2013 17:03:00 +0000

Welcome to the weekly roundup. We’re look back at the week’s top Facebook news and advice and sharing the best.

1. Facebook Joins Forces With Data Brokers To Gather More Intel About Users For Ads

Facebook look set to team up with Data Brokers. The partnership could give Facebook access to Data Brokers dat base giving them info on about consumers purchase information. Read more...

2. Five Key Tips For Facebook Marketers

We all love a good tip when it comes to Facebookbook marketing. Here we have 5 top pieces of advice. Read more...

3. Facebook Test New Profile Layout

The social network is testing a new Timeline layout. Could this be the one or is it just another test? Either way it’s worth checking out. Read more...

4. Facebook Scaling Back Images Size On Ads

If your run ads on Facebook then you should check out how things are changing. Be ahead of the curve and find out how social context will be changing how your ad is displayed. Read more...

5. Facebook To Serve Ads Based on Offline Shopping Habits

Facebook have been making deals with data mining firms meaning they could be soon be using your real world shopping habits to influence the ads you’re served. Read more...