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GeneralBusiness on Facebook
1. Business on Facebook = marketing where the people are.
Facebook now has over 750 million active users. Getting your business on Facebook means getting involved in conversations, creating and sharing content, and engaging with potential customers. This lets your visitors (and/or fans) know, time and time again, that you exist! Not only that you exist, but that you’re listening. You can build awareness, and also credibility.
2. Business on Facebook = Adapting to the Fundamental Change in the Way we Communicate
Facebook, along with other social media platforms, give power to the consumer. If they’ve had a great (or bad) experience with your company, they won’t hesitate to let their friends know or post a review on their blog or a public website. Never before has it been so easy to share or find information. Having a business page on Facebook also impacts search engine results for your company. Positive content about your company online is essential – it means that when someone searches your name in Google, they’re more likely, firstly, to find you, and secondly, to find out something good about you. Partly thanks to your great Facebook Page!
3. Business on Facebook = World of Mouth.
Having a corporate Facebook page means that you’re part of the conversation. Referrals are a huge part of lead generation – especially for SMEs. Social media gives you a chance for you to promote your products and company – but also to join in the conversation. And remember, the conversation on Facebook is out there on the world wide web for everyone to see. So the possibilities are not limited to the people you are specifically talking to – you're also addressing a much larger audience.
4. Business on Facebook = Brand Management & Awareness
Your Business Facebook Page is a brilliant place to build your brand. Not only by designing a custom landing page – but also by rewarding your fans with exclusive content, running promotions and competitions, keeping them updated with your news, and sharing information that might interest them.
Of course, it’s important to start off with the basics sorted – this means having a great Facebook Page – that really represents your Brand. Have a look at the LikeIt! Apps, and see how they could set your business off to a flying start on Facebook.
5. Business on Facebook = More Referrals and Increased Sales
The one you’ve all been waiting for...
Building relationships with existing and potential customers, creating a 'buzz' around your products or company, and running promotions on specific products are all ways to concretely increase sales.
A customised Facebook page for your business allows you to run viral promotions, grow your fan base and list of contacts. There’s so much potential!
Interested in creating a Facebook LikeIt! Page for YOUR business?
