HOW TO: Create an Awesome Facebook Company Page
Facebook pages offer huge potential for business owners to create truly original Facebook company pages - that make your business stand out from the competition.
In this guide we'll go through all the main elements of a Facebook page, and look at how you can create a brilliant Facebook page for your company.
The Profile Picture
Your profile picture, which is located in the top left hand corner of your screen, is the first thing you should concentrate on. It could be your logo - or another image specially designed for your Facebook Page.
The maximum size limit is 180 x 540 pixels. The width must be 180px, regardless of the height. If you do go with a long picture, keep in mind that it will push your navigation section further down the page.
Think about the message you want to give out - do you need to give out more information than your logo (e.g. info about your brand, or your Facebook presence?).
Examples of Profile pictures for Facebook Company Pages - that are fully customised for Facebook & make use of the 540px max length:
Consider also how the thumbnail will be displayed. For example, when Skittles posts on the wall, it appears like this (a section of the profile picture):
The Photo Strip
This is a great place to use your Facebook business page to work on your branding. You can control the five images that will appear in the photo strip - but not the order. You could use this space to market products - posting photos or artwork. Here's a look at some Facebook pages which have made great use of this section:
Navigation - Custom Tabs using LikeIt Apps
LikeIt! Apps let you transform your Facebook Company Page into a real "mini-website". Once you've installed the application, you can create as many additional tabs as you like.
Welcome Page: This is the place to grow your fans - a strong call to action should do the trick! Display your company mini-website to visitors who are already fans.
Portfolio Page: Use beautiful images and compelling copy to showcase your portfolio, testimonials, awards - with perhaps a few exclusive deals for Facebook fans?
Services Page: Allow fans to explore the services you offer - through browsing images, watching a video - or maybe in a flash animation?
Sign Up Page: This tab has huge creative potential - use it to encourage newsletter sign-ups - or offer a free download, event invitation or discount coupon. Integrate it in seconds with your e-mail marketing software to grow your company e-mail list.
Be sure to set different content on your Facebook company page for fans and non-fans. Don't worry, this can be easily set up using the LikeIt! App.
Custom Tab Inspiration
Here you have 78 characters (including spaces), or 240 characters (if the visitor clicks "more") to tell the world exactly what your Facebook business page is all about!
We like these examples particularly: Starbucks/ Nutella/ Graze/ Art Division
Finally, in the bottom left hand-corner of your Facebook page you can see the box "Likes". When you're updating your own page (and have clicked on "Use Facebook as a Page"), if you then click "like" on any other page, it will be added to your own page's favourites.
Consider linking to business partners, contacts, clients pages. They might just 'like' your page back, generating a few more fans.
So, we wish you lots of fun in creating your custom Facebook Business Page! To find out more about how LikeIt! Apps could transform your Facebook Company Page, click 'find out more' below.