Top 5 Rules for Marketing on Facebook

1. Create a Page, not a Profile or Group

 The correct type of presence for a business or brand of any kind is a Facebook Page. Profiles are for individual people, and groups for small group communication.

Once you've set up your business page on Facebook (which is quick and free), you'll be ready to start adding additional tabs such as a Landing Page for visitors who are not yet fans (see example on left).

These customisable tabs are a brilliant marketing tool, allowing you to increase your fan base and market your business on Facebook.

2. Keep it Real 

The key to marketing on Facebook is not broadcasting, but instead providing your fans with relevant content. Facebook is all about authenticity and credibility - so it's important you engage with fans and don't just link to your press releases!

Fans click "like" on your Facebook page as they'd like to connect with you - and you need to reward them - and make them feel welcome in your community.

3. Put the time in

While you don't need to sleep with your laptop next to your pillow, marketing on Facebook is all about engagement and conversation.

It's vital you check your Facebook Page every day (even if just for 5-10 minutes) to answer any questions, post an interesting update and check for comments.

On a weekly basis you can use Facebook insights to see how your Facebook marketing campaign is going - and if necessary, update the landing page, post a discount voucher or modify your profile image.

4. Customise your page

To market your business on Facebook better than the competition, it's vital you create an original, bespoke Facebook Page. If you want to create a fan base, build your brand, increase referrals - customised tabs will really help you on your way.

This could mean creating additional tabs - to showcase your portfolio, offer exclusive content to fans only, display your business. 

Here at LikeIt we create simple applications that allow you to create and update your Facebook Business Page in just minutes. It's easy to sign up - and afterwards it's you in control. 

5. Mix it up 

Facebook is a social place - where friends share content that's funny, interesting or original.

Keep the content you post fresh and varied - a funny video, cool link, cartoon strip, your latest blog post. Marketing on Facebook is all about the personal touch - so don't be afraid to sign off posts with your first name if you're replying to a comment. Facebook is all about real people after all!

This list of top tips was brought to you by LikeIt!. We hope you enjoyed it.

We build powerful applications to help you create a cool 'mini-website' inside your Facebook LikeIt! Page.