Facebook LikeIt! Pages
Like It! Pages for Facebook are the perfect way to grow your fan base. It means creating a landing page for visitors who are not already Fans. It's the perfect opportunity to market your page, and give visitors an incentive to become a fan.
Why create a Facebook LikeIt! Page?
Create a Fan Base
Looking for some brand ambassadors? Who are just dying to find out about your latest news, exciting promotions and even share your content for you?
You need a fan base. A Facebook page is a great place to get everyone together, and chat about things. Whether this is a special event you’re holding, you’re looking to get feedback on a product or simply to grow referrals.
Build your Brand
Facebook is a powerful marketing platform.
When you update your page, you’ll be reaching out to up to 750 million Facebook users.
By getting involved in conversations, creating & sharing content and engaging with potential customers, you’re letting your visitors (and/or fans) know, time and time again, that you exist. Not only that you exist, but that you’re listening. You build awareness and credibility.
Get referrals
Facebook has over 750 million active users. 50% of these users log in every day.
A successful Facebook Like It! business page can grow brand awareness and improve search results for your company. Promotions, updates and word of mouth on Facebook can have powerful viral effects – you’re not only in a relationship with your fans but their networks too.
Starting the conversation on Facebook on a customised Facebook business page provides a space for consumers to share opinions, reviews and become your brand ambassadors.
How to create a customised Facebook Page?
Using LikeIt! apps. The different applications allow you to create a great "mini-website" inside your Facebook Page. It's very simple to update the content of each of the tabs - and to create "fan only" pages - so that non-fans are encouraged to "like" your page.
If you're looking to market your business better than the competition on Facebook, a customised Like It! Page is the way forward. You can easily run promotions, showcase your services, get sign-ups for newsletters, and much more. The flexibility means you are able to include text, images, videos, Flash animations...the list goes on.
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Facebook LikeIt Page Inspiration
Example 1: Tell me why I should become a fan


Topshop: "Welcome to our official fan page. Like us now to get your fix of everything Topshop".
Tesco: "Like Us. And be the first to hear about our exclusive new deals!"
The Economist: * Interact with other Economist readers via the 'Wall', * Read the latest articles free via the 'RSS/Blog' tab, * Receive special offers and invitations from The Economist
Example 2: Offer me an incentive

Arcade Fire: Even if you're not a fan, you can listen to their latest tracks
Toblerone: An invitation to start playing an online game "Tackle Toblerone"
ASOS: Fans get access to an "exclusive sale preview", and a chance to win £200 to spend on ASOS.


