Facebook Landing Pages
Facebook landing pages are an important part of your Facebook strategy. After all, just like your shop window or website home page, you want to give potential customers the best possible impression of your business.
There's lots of different, exciting ways of creating an original Facebook landing page that encourages visitors to become fans and creates a brilliant impression of your business.
1. Create a Fan Base: Offer an Incentive
Top online fashion retailer ASOS are offering clear incentives for visitors to become fans of their Facebook Page:"Like ASOS to access the exclusive sale preview" "Your chance to win £250 to spend on ASOS". This bespoke landing page gives real motivation for casual browsers to not only become a fan, but browse the exclusive "sale preview" they now have access to.
2. Build Your Brand: Increase Credibility
Innocents "Hungry Grassy Van" Facebook landing page is a great way to build their social media presence.
The "Like" icon on the top encourages visitors to become fans - with the incentive that they can"win a special visit from the hungry grass van". The graphic design, copy, and competition prize all work together to build on the innocent branding - with a focus on healthy eating. As visitors click on "Like", they fill in their details (including their e-mail address) to enter the competition.
3. Grow Sales: Offer exclusive deals to fans
Dominos entices fans to click on the Offers Tab, where they find an exclusive offer for fans. "Click the Like button above to get your hands on our Deal-icious money saving offers!". Visitors can see a "glimpse" of the page behind, which reads "Buy One Pizza, Get One Free". When they click "like", they are in fact invited to enter their e-mail address, to sign up to the "Dominos newsletter" to receive the special offer. So Dominos are actually making use of an existing offer - they've not even created an exclusive coupon for Facebook. But in doing this, not only are they driving sales - but also getting more sign-ups to their newsletter.
How to create an Amazing Facebook Landing Page? LikeIt! Applications!
With LikeIt! Applications you can easily create additional tabs to go on the left hand side of your Facebook Page. You choose any of the tabs to be the landing page (the first page visitors land on) - and even create different versions of the page for fans and non-fans. It really is that simple.
As you can see from the examples above, the key to your Facebook Landing Page is originality - and giving visitors a great reason to become fans. With the LikeIt apps, it's easy to run promotions, give away exclusive content (like a PDF or video) to fans, or create a sign-up page to a newsletter.
4 applications: Welcome, Case Studies, Services and Sign Up allow you to create a "mini-website" inside your Facebook Page - and of course, select the tab you wish as the landing page.
LikeIt! applications allow you complete freedom to create the customised Facebook Page that suits your business the best - and create the Landing Page that grows your fan base better than the competition. It's simple to update (if you can use Microsoft Word, you can use the editor) - but its flexibility makes it a powerful marketing tool - you can easily enter text, images, Flash animations, videos, documents to download...
Watch the video to find out how to create a bespoke Facebook landing page: