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GeneralAmazing Facebook Pages
Facebook Pages can be a powerful marketing tool for businesses - allowing them to build relationships with consumers, build their brand, grow sales, and, naturally, get social!
But there are too many bog standard Facebook business pages out there - and we'd like to change this. To make your business stand out from the competition, you need a Facebook LikeIt Page that stands out as well - for all the right reasons.
We'll look at different Facebook Pages, section by section - so you can get inspired and create the best Facebook business page for you...
The Profile Picture
So first up on your Facebook Page is the Profile Picture. This is up in the top left-hand corner, and the maximum size is 180px x 540px. Consider whether you'd like to use your logo or an image especially created with your Facebook Page in mind.
You might need to change the "thumbnail" that will be displayed when you post on your Facebook wall. This is easily done by clicking "change picture" on your Facebook Page profile picture, then clicking "Edit thumbnail".
The Photo Strip
The great thing about Facebook Pages now is that you can really customise them to convey your brand - and the photo strip is a great place to start. You can choose the 5 images that will appear here (although not the order!). Here's some cool Facebook pages which make good use of this section:
Navigation - Custom Tabs using the LikeIt Apps
To make your Facebook Page stand out from the rest, it's essential you customise the tabs on the left hand menu, and create a special "landing page" for visitors who are not yet fans.
LikeIt Applications are a simple and easy way to do this. They let you transform your Facebook business page into a "mini-website" - whilst you remain in complete control of all the design & content.
Here are some of the tabs you can add in the left hand navigation section:
Welcome Page: Just as the name suggests, this is normally the "landing page" you set to welcome new visitors to your Facebook Page - once they've clicked "like", they can discover exclusive content, a discount coupon, more information about your business.... In short, whatever you like.
Portfolio Page: Here you can use powerful images and great copywriting to let fans know more about the projects you've been involved in and the award-winning work you've produced.
Services Page: Tell your fans more about the services your business offers - perhaps through videos, images, or a Flash animation?
Sign Up Page: This page could be used to get newsletter sign-ups - perhaps in exchange for a free download, event invitation or discount code? It's simple to integrate this page with your e-mail marketing software.
To ensure you grow your fan base as fast as possible, be sure to set an enticing landing page for "non-fans" to convince them why they simply must become a fan!
Custom Tab Inspiration
About Box
This is where you tell everyone what your Facebook business Page is all about. There's 78 characters (including spaces), and then 240 characters (after clicking "more").
The examples of: Starbucks/ Nutella/ Graze/ Art Division.
Favourite Facebook Pages
Lastly, you can update the "Likes" box. These are the Facebook Pages that your Page "Likes"...
When you're using Facebook as a Page, just click "like" on any other Page for it to appear in this box.
You might like to link to business contacts, or other local business pages. They might just "like" you back!
As you can see, there really is a lot you can do to make your Facebook Page stand out from the rest! LikeIt Applications are a really simple way to transform your Facebook Page into something special - that, most importantly, will allow you to market your business better than the competition. To learn more, click "find out more" below.
