Create a Great Facebook Welcome Page
Why create a Facebook Welcome Page? Apart from to make visitors to your page feel welcome (!), it can be a brilliant way to build on your branding, create a fan base and grow sales.
Your Facebook welcome page, or "landing page", is really important as it's the first thing a visitor will see. Just like your shop window or the homepage of your website, your Facebook Welcome Page needs to reflect your brand and be well thought out (no typos!).
Here is some inspiration to help you create the perfect Facebook welcome page for your business Facebook Page.
1. Grow Sales: Offer Exclusive Deals to Fans
Not only does Dominos prominantly display their "fan of the month" on their Facebook profile picture - but they also entice visitors (who are not fans), to click on "Like". How is this? Free pizza of course. "Click the Like button above to get your hands on our Deal-icious money saving offers!". Naturally, visitors are persuaded to click through, and enter their e-mail address, to sign up to the Dominos Newsletter. Not only does Dominos Facebook Welcome Page lead to more Facebook fans - but also more newsletter sign-ups!
2. Create a Fan Base: Treat your Fans like VIPs
ASOS offers not only the chance to "access the exclusive sale preview" - but also to "win £250 to spend on ASOS" to its Facebook Fans.
3. Build Your Brand: Authenticity & Credibility
Innocents custom Facebook Welcome Page definitely reflects their brand - from the copy to the graphic design to the competition prize. The "Like" icon at the top of the page encourages visitors to become fans - and of course to then try and ""win a special visit from the hungry grass van". To enter the competition, fans enter their e-mail addresss and contact information.
LikeIt Applications allow you to add custom tabs to the left navigation area of your Facebook Page. You are completely in control - and are able to designate the tab you wish as the "Welcome Page". All tabs can show different content, depending on whether the viewer is a fan or not.
A great Facebook Welcome Page is original, and offers visitors a real incentive to become fans. This is simple with LikeIt Applications. You can easily run promotions, show exclusive content or offer a discount code to fans.
There are 4 applications in total: Welcome, Case Studies, Services and Sign Up. This means you can create a "mini-website" inside the page. You're free to choose the ones you wish, and to set the one you choose as the Welcome Page.
It's really simple to create and update the different tabs - if you can use Microsoft Word, you'll be just fine. As for the content, you're free to use text, images, Flash animations, videos, downloadable documents...